Hi, I’m Emma—Founder of HMBDY (pronounced homebody).

HMBDY was born from a deep love for all things cozy, intentional, and grounded in self-care. As someone who’s always gravitated toward slow mornings, aesthetic rituals, and the feeling of being truly at home within myself, I created this brand to support others in building mindful routines and nurturing a sense of calm from within.

At HMBDY, we believe wellness isn’t one-size-fits-all. It’s about creating routines that feel good, designing environments that inspire calm, and showing up for yourself in ways that are sustainable and meaningful.

Our first product, The Blueprint, is a guided journal designed to help you reset your habits, clarify your goals, and reconnect with yourself—without the pressure. It’s a tool for anyone looking to live more intentionally, whether you're navigating change, craving structure, or simply want to romanticize your everyday routines.

This is just the beginning. I’m so excited you’re here and can’t wait to grow this community of homebodies together.

With love,
Emma